Fastest-Growing Boutique Fitness Brand Sees 96% Year-Over-Year Increase in Systemwide Revenue

FORT WORTH, Texas -- BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a successful first quarter: signing over 20 new franchise agreements, opening eight new studios, and generating nearly $10 million in systemwide revenue in Q1 alone. In a move to further fuel its nationwide expansion, BODYBAR has partnered with Prestige Franchise Partners (PFP), a franchise growth organization, to strengthen its development team and accelerate strategic growth.

With a focus on high-demand markets for dynamic group fitness, BODYBAR Pilates expanded its national footprint with eight new studios in the first quarter, bringing the total number of open locations to 54. New studio openings included:

Cypress, Texas
Heritage Harbour, Florida. (Bradenton)
Knox Square, Alabama (Hoover)
Oak Park, Illinois (Chicago)
La Jolla, California (San Diego)
Shadow Creek, Texas (South Houston)
Southlake, Texas
Tuscaloosa, Alabama
Additional franchise agreements were signed in Arizona, Colorado, Florida, Kansas, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, and Texas – which speaks to the growing consumer demand for inclusive, Pilates-powered fitness experiences for everyone, no matter their fitness level.

"The momentum we've seen in the first quarter is a direct result of the passion and commitment of our franchisees and the growing demand for purposeful, community-driven fitness," said Matt McCollum, CEO of BODYBAR Pilates. "We're not just expanding our footprint, we're deepening our impact in every community we enter. As we look ahead to the rest of 2025, we're excited to continue building on this foundation of growth, innovation, and exceptional member experience."

To support and sustain this trajectory, BODYBAR's partnership with Prestige Franchise Partners (PFP) marks a pivotal milestone for the brand. With PFP's deep expertise in franchise development, the brand aims to grow from more than 140 locations in development to over 500, both domestically and internationally. Within the next 24 months, BODYBAR expects to add over 200 new domestic locations while making its initial entry into global markets.

"With BODYBAR, we identified a significant opportunity in the premium fitness space," said Mike Baguley, Vice President of Franchise Development at Prestige Franchise Partners. "This concept has demonstrated exceptional unit economics driving more than $180,000 to the bottom line, with average unit sales volume greater than $750,000 per year. They are outperforming competitors, making it an attractive investment for prospective franchisees. At PFP, we're a team of seasoned franchise professionals, growth strategists, and industry experts aiming to help both franchisors and franchisees thrive with confidence. We're thrilled to be part of this incredible journey and look forward to helping BODYBAR continue raising the bar."

Further underscoring BODYBAR's position as a leader in the boutique fitness space, the brand also saw strong growth in member acquisition. More than 5,000 new members joined the BODYBAR community in first three months of 2025, bringing total systemwide membership to nearly 16,000 – up 86% year-over-year. As BODYBAR grows, the brand is thrilled to bring its Pilates-powered formula to an even wider audience.

BODYBAR Pilates remains committed to its mission: leading with excellence, fostering inclusive community, and consistently raising the bar in boutique fitness. By delivering a fiercely effective workout experience that is challenging, transformative, and welcoming, BODYBAR is redefining what group fitness can be.

For more information about BODYBAR Pilates franchise opportunities, visit BODYBARPilates.com/Franchise.

About BODYBAR Pilates
Founded to redefine fitness, BODYBAR Pilates' mission is to cultivate a balanced, athletic, and real community. We are committed to providing a fiercely effective workout experience, powered by Pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the Reformer. Our expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art Pilates equipment. Ranked as one of the country's fastest growing companies by Inc. Magazine, BODYBAR presents an exciting opportunity for entrepreneurs in the fitness industry. Joining the BODYBAR family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. This opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

SOURCE BODYBAR Pilates